How to use it
- 1Choose the date of your launch on the Pacific calendar. The planner defaults to next Tuesday.
- 2Your own time zone is detected from your browser. Add teammates' zones — type a city like Europe/Madrid and press Add.
- 3Read the start time for each zone, then use Copy for Slack to paste the list into your team channel.
- 4Follow the launch-day schedule, which is shown in your local time.
Examples
Tuesday, October 6, 2026
12:01 AM Pacific is 07:01 UTC: 3:01 AM in New York, 8:01 AM in London, 9:01 AM in Berlin, 10:01 AM in Istanbul, 12:31 PM in Mumbai and 4:01 PM in Tokyo. Sydney has just moved to daylight time, so it's 6:01 PM there.
The week clocks don't agree: Tuesday, October 27, 2026
Europe leaves summer time on October 25; the US doesn't until November 1. For that week the launch starts at 7:01 AM in London and 8:01 AM in Berlin — an hour earlier than the week before. A spreadsheet with fixed offsets gets this wrong.
After the US change: Tuesday, November 3, 2026
Pacific is now UTC−8, so the launch starts at 08:01 UTC. London and Berlin are back to 8:01 and 9:01 AM, but Istanbul (no daylight saving) moves to 11:01 AM, Mumbai to 1:31 PM and Tokyo to 5:01 PM.
How the times are worked out
The planner treats your date as a calendar day in America/Los_Angeles and finds the UTC instant when the clock there reads 12:01 AM, correcting for daylight saving on that specific date. Every other zone is then formatted from that single instant using your browser's built-in time-zone database, so no offsets are hard-coded.
The launch-day schedule is a fixed set of offsets from go-live — for example, US East Coast morning is eight hours after 12:01 AM Pacific — converted to your time zone.
If you're also listing on LaunchBoosts, note that our weekly Launch Race runs Monday 00:00 to Sunday 23:59 UTC, so a Tuesday Product Hunt launch gives your LaunchBoosts listing almost a full week of voting.
Limitations
- infoGoing live at 12:01 AM doesn't guarantee visibility. Product Hunt decides which launches are featured on the homepage, and featuring matters more than the minute you post.
- infoTime-zone rules come from your browser. Up-to-date browsers are correct; a very old one may not know about recent daylight-saving changes in some countries.
- infoThe day-of-week guidance is a general pattern, not data about your category. A developer tool and a consumer app can see very different audiences on the same day.
Sources: Product Hunt: the best day to launch
Questions people ask
What time does Product Hunt reset?
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Product Hunt's day runs on Pacific time. A new day of launches begins at 12:01 AM Pacific and voting for that day ends at 11:59 PM Pacific. That's 07:01 UTC while the US is on daylight saving time and 08:01 UTC in winter.
What's the best time to launch on Product Hunt?
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Schedule the post for 12:01 AM Pacific so it collects votes for the full 24 hours. Launching later in the day doesn't give you a separate ranking — you'd compete against products that have had a head start of several hours.
What's the best day of the week to launch?
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Tuesday to Thursday bring the most visitors but also the most competing launches. Weekends have less traffic and less competition, which makes a top-five daily finish easier. Pick midweek for reach, a weekend for a badge.
Does Product Hunt's time change with daylight saving?
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Yes, because it follows Pacific time. In late October and early November the US and Europe change clocks on different weekends, so for a week the gap between Pacific and European time is one hour smaller than usual. The planner handles this automatically for the date you pick.
Can I schedule a Product Hunt launch in advance?
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Yes. Product Hunt lets makers schedule a post for a future date, and the scheduled post goes live at the start of that Pacific day. Use this planner to tell the team what that means in their own time zones.